About Partner Portal
Provides a single, convenient access point for information, marketing assets, training and resources that support sales. It specifically supports resellers, OEMs, System Integrators and other entities who would benefit from knowledge and expertise about solutions to make sales decisions. By delivering high-impact sales resources instantly to their fingertips, the partner portal can contribute to more impactful business and enhance collaboration within our partner community.
User Goals
How can we make this section more visible and intuitive for our users? We started by first looking at the types of settings that are currently available. By going through each setting it gave us a good idea for categorization and grouping that could be done.
- Gain information, training, assets, support and other resources that can be leveraged for creating a sales and marketing advantage
- Gain tools that are easy to use and information that is easy to understand
- Access sales and marketing resources effortlessly from a single point and quickly with minimal procedural barriers
- Understand the benefits of being a partner and feel confident that those benefits are received throughout their partnership
Business Needs
Introducing a user friendly portal which is aligned with current and future trends and business goals to help our partners to make more impactful business.
Key Data Points
What existing content do users prioritize, according to the data?
Top 5 Downloadable Content
- Battle Cards (28/100)
- Collateral (24/100)
- Case Studies (11/100)
- Webinars (9/100)
- Customer Snapshots (5/100)
Competitive Analysis
We looked at the best partner portal platforms which included IBM, Microsoft & Oracle.
- Design was very well structured and intuitive for the user to use
- Landing page for users to see what the program is and the benefits
- Clear category separation for the user to find their way for assets and items needed
- Transparent communication and visuals to guide the users
- All had a training program for partners to gain more knowledge and understand the process better
Key Takeaways
To communicate to users that the Partner Program and its portal meets their user goals, the portal would benefit from rebranding around the concept of being a welcoming one-stop destination for all sales and marketing support. Including:
- Restructuring information architecture so that navigation to content is easy, predictable to users, and user-friendly
- Renaming the portal to directly convey its purpose
- Reinforce the portal’s branding with a clear, consistent typography and colour strategy
- Align the logo with parent branding and market trends
- Evolving the content strategy to cater to user goals
- Relocate content that are product-oriented and not a dedicated sales/marketing resource to the community forum to reinforce the concept of the portal as a one-stop sales support
- Easing onboarding partners into the new portal environment with a welcome package
- Provide ongoing support to partners through dedicated support to both provide support and enhance the perception of a supportive community
- Promote becoming a partner on our social media platforms
- Announcement Modal
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